Exclusive territory protection: the franchisor offers exclusive territory protection.Franchisees can rely on the brand’s popularity, social media, national media and regional advertising to stay ahead of the competition. Marketing support: the fitness company employs effective marketing and advertising strategies to help franchisees attract new clients.The franchise support staff will help with everything from the grand opening to site selection and lease negotiation. Training & Support: the franchisor employs a qualified real estate team to help franchisees choose an ideal business location with enough parking space and visibility to attract potential customers.The fitness company has solid relationships with third-party sources to help business owners cover the franchise fee, inventory, trade fixtures, and equipment. Third-party financing: Workout Anytime helps its franchisees secure funding for their new businesses.Apart from the standard monthly fee, other income streams include personal coaching, tanning beds, and hydromassage beds. Multiple income streams: the brand‘s in-demand fitness services make it a viable franchise opportunity.Workout Anytime franchises pros and cons Pros Today, the chain has over 180 gyms in 22 US states. The fitness company stands out with its superior fitness equipment, a results-based approach, and a blend of monthly fees and “value-priced” membership. Workout Anytime started franchising in 2007. The brand started as a simple concept in Douglasville, Georgia, growing steadily to become a health and fitness industry leader.īased in Alpharetta, Georgia, Workout Anytime provides convenient, flawless and exceptional fitness services 24 hours daily, including cardio, personal training and weight loss programs. Workout Anytime franchise is a health and fitness company founded in 1999 by John Quattrocchi and Steve Strickland. Also we’ll explain why we don’t think this is the best investment among all fitness franchises. In this article we’re diving into the Franchise Disclosure Document of Workout Anytime to find out the answers to these questions. How much does a Workout Anytime franchise cost? How much profits can you realistically make with this business? Should you invest in a Workout Anytime franchise? Unfortunately, despite having high profit margins (34% EBITDA margin as per our estimates), Workout Anytime is unfortunately not the best franchise investment: it has a whopping 10 years payback on average. In addition to the brand, the franchisor’s support and other factors, it’s important in your decision to take into account the financials. If you’re considering getting into the fitness franchise industry, you might consider to invest in Workout Anytime.
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